IMAKE Software and Services has teamed up with Adtec Digital to expand upon its ability to deliver targeted adverts within standard television broadcasts.
The integration of Adtec’s DPI-1200 Ad Server (pictured) allows IMAKE to create a central program that can manage, target and then execute ad campaigns across a range of linear and on-demand networks.
In turn, service providers are able to simplify their operations and maximise their revenue by setting up a single advertising solution for linear and on-demand content across the Cable, IPTV (Internet TV) or Satellite markets.
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